For the third straight year, Branch’s Mobile Growth Awards have showcased innovative and thoughtful leadership in the mobile space. We started the mobile growth community eight years ago to help facilitate sharing of challenges, ideas, and best practices in mobile and these awards are a representation of the creativity, innovation, and grit we see in the Branch community, network, and partners. And, once again, I’ve been inspired by the response that we received — over 100 nominations in eight different categories. The winners of the awards, which honor companies that are driving growth and innovation in the mobile space, will be announced in December.
Here are the finalists in our eight award categories:
Best Overall Growth Campaign: For entries that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth.
- CBS Sports
- Jersey Mike’s
- Dorothy Perkins by Nasty Gal
- BandLab
- YOXO via Data Revolt
Best App Adoption Campaign: For entries with a highly successful app adoption strategy.
- Expedia
- Tata Digital
- DICK’S Sporting Goods
- CVS
- CBS Sports
- Domino’s Pizza Indonesia
Best Retention Campaign: For entries that delivered the best retention on mobile.
- Ancestry
- Aetna
- Pratilipi
- Sephora
- QVC
Best QR Code Campaign: For entries transforming traditional offline marketing by delivering a world-class QR code experience.
- Coast by Nasty Gal
- GoMechanic
- Nubank
- New Look
- Domino’s Pizza Indonesia
Best Organic Social Campaign: For entries that have a highly effective organic promotion strategy and social marketing campaigns that drive app acquisition, engagement, and retention.
- MyFitnessPal
- Planet Fitness
- Extra
Best Referral Campaign: For entries that increased app adoption and engagement through best-in-class referral campaigns.
- CSC ServiceWorks via Range Digital
- Stake
- GoMechanic
Best Use of First-Party Data: For entries that used first-party data to successfully deliver a personalized, end-to-end customer experience.
- Drizly
- Domino’s Pizza Indonesia
Best Influencer Campaign on Mobile: For entries highlighting a highly successful influencer marketing campaign that drove app adoption and increased app engagement.
- Karen Millen by Nasty Gal
- nate
Selecting Top-of-league Experiences
The submissions to the awards include a wide variety of stories and strategies that ironed out some of the challenges of this year and heightened our joys. Judging these entries are masters of mobile from leading brands such as Acorns, Zillow, JPMorgan Chase, and Coles Group.
For more information, head to Mobilegrowth.org/awards to learn more about this year’s awards.