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Abstract

This study analyzed 147 SMEs company owners in SMESCO Indonesia with structural model equation modeling-partial least squares (SEM-PLS) tool. Method of sampling non probability sampling with purposive sampling. The result of the research: firstly that innovation strategy has no effect on the performance of SMEs company (positively insignificant), but positively influential to the performance of SMEs company through competitive advantage; secondly that market orientation has no effect on company performance (negative not significant), but positively significant effect of market orientation on company performance through competitive advantage.

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How to Cite
Taufik, M. M., Surachman, Rahayu, M., & Huesein, A. S. (2019). Innovation Strategy, Market Orientation and Competitive Advantage Influence on the Performance of SMEs Company in SMESCO Indonesia. Restaurant Business, 118(5), 9-16. Retrieved from http://rbjournal.org/index.php/rb/article/view/7221