Main Article Content

Abstract

Data was collected through questionnaire method to 84 respondents who were the tenants of Mal Bintaro Jaya Xchange, South Tangerang, Indonesia obtained by using Simple Random sampling technique. SPSS program for Windows 22.0 was used to do the analysis of the data obtained analysis data both quantitative and qualitative. The result of the research shows that the quantitative analysis includes the validity test showing the value of rhitung>rtabel (0,215), reliability with cronbach's alpha> 0,60, normality of points following the diagonal line. Multiple linear regression through regression coefficient (R²) Adjusted R Square value of 81,4% indicated variation of purchasing decision which can be explained by service quality variable, product quality, promotion and location, where the remaining 18,6% is explained by other factors in beyond this study. Then from result of f test show ftabel value <0,05, then t test show t-table value <0,05. Based on the analysis that has been done, it is concluded that the variable Quality of Service, Product Quality, Promotion and Location have a positive and significant influence on purchasing decisions. The results of this study are expected to be used as information for Mal Bintaro Jaya Xchange, South Tangerang, Indonesia in increasing sales and also further research.

Article Details

How to Cite
Setyarko, Y., & Komariah, S. (2019). Analysis of Factors Affecting Decisions of Purchase of Business Places in Mal Bintaro Jaya Xchange, Tangerang Selatan, Indonesia. Restaurant Business, 118(5), 34-39. Retrieved from http://rbjournal.org/index.php/rb/article/view/7224