Main Article Content
Retention of talented employees has become a serious concern to organizations irrespective of their size and special attention being given to the factors motivating retention. Extant literature predicts that work life balance and supervisor support are the most relevant factors related to employee’s retention. This study examines the impact of above factors over employees of unattended ceramic sanitary ware factories in India. Statistical tools were used for analysis. Key findings reveals that work life balance and supervisor support are the factors having positive influence on retention and supervisor support gives more impact on retention. Implications to organization and suggestion for future research are also incorporated.