Guides

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Linking and attribution Acquisition and conversion Measurement and optimization Retention and engagement Industry resources

Linking and Attribution

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Linking and Attribution

How do Branch links work?

Learn the fundamentals of Branch’s contextual deep links.

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Linking and Attribution

What is mobile deep linking?

Deliver seamless user experiences that drive conversions.

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Linking and Attribution

What is mobile attribution?

Get accurate, deduplicated attribution for all paid, owned, and earned channels.

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Linking and Attribution

What is media mix modeling (MMM)?

Learn how to determine the impact of marketing strategies on sales and revenue.

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Linking and Attribution

What is a mobile linking platform (MLP)?

Everything you need to know about MLPs, how they work, and how to pick the right one.

Acquisition and Conversion

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Acquisition and Conversion

What are smart banners?

Streamline and personalize experiences to convert web users into loyal app users.

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Acquisition and Conversion

How to get more mobile app installs.

Drive more users to your mobile app.

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Acquisition and Conversion

How to reengage and retain app users.

Learn ten proven strategies for reengagement and retention.

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Acquisition and Conversion

What is app affiliate marketing?

Learn all the ins and outs of using app affiliate marketing to drive downloads and boost conversions.

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Acquisition and Conversion

What is a mobile referral program?

Learn how to increase your app’s k-factor with referrals.

Measurement and Optimization

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Measurement and Optimization

What is app store optimization?

Learn all about app store optimization (ASO), including ASO benefits, trends to maximize app visibility, and bonus tips for app marketing beyond ASO.

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Measurement and Optimization

How to use mobile analytics.

Learn how to mobile analytics tools work, how to analyze mobile analytics data, and how to make the most of mobile analytics tools.

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Measurement and Optimization

How to prevent mobile ad fraud.

Learn how to best stop fraudsters from undermining marketing efforts and draining ad budgets.

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Measurement and Optimization

What is a mobile measurement partner?

Maximizing the value of your ad campaigns.

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Measurement and Optimization

How to migrate from Firebase Dynamic Links.

Learn how to transition from deprecated Firebase Dynamic Links to Branch.

Retention and Engagement

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Retention and Engagement

How to measure incrementality.

Unlock marketing success with incrementality testing.

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Retention and Engagement

How to use QR codes for mobile growth.

Learn how to turn offline audiences into app users.

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Retention and Engagement

How to leverage influencer marketing for mobile growth.

Convert audiences into loyal app users.

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Retention and Engagement

How to build an app monetization strategy.

Increase profitability, acquire new app users, and make a more successful app overall.

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Retention and Engagement

What are app marketing strategies and examples?

Unlock marketing success with incrementality testing.

Industry resources

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Industry resources

Financial Services

Explore how finance brands reduce cost to serve, boost customer loyalty, and acquire and engage more users with mobile apps.

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Industry resources

Discover how travel brands use apps to make loyalty programs more effective, create opportunities for ancillary revenue, improve customer service, and more.

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Industry resources

Food and Beverage

Learn how food and beverage, QSR, and food delivery brands use apps to enhance customer experiences, drive revenue growth and operational efficiencies, and more.