Blog
Despite growing reliance on mobile platforms for finance services, finance brands struggle to acquire and retain app users. Dive into three proven methods to win new users and overcome churn challenges.
Blog
Stay updated on Google's Privacy Sandbox, a key initiative redefining digital ads with a focus on user privacy. Learn its impact on ad attribution.
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Branch is thrilled to announce the launch of our brand-new Customer Advocacy Program, designed to cultivate deeper, more authentic relationships with our valued customers.
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Get ready to delve deep into the latest Apple Search Ads benchmarks and life hacks that will help your Apple Search Ads campaigns rise to new heights in 2024.
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We dive into some of the highlights from a recent webinar featuring industry experts — Adam Landis, Head of Growth at Branch, and David Philippson, Co-founder and CEO at Dataseat (now part of the Verve Group) — to get to the bottom of what’s really going on with SKAdNetwork (SKAN) and Google Privacy Sandbox, and how marketers should be preparing for the future of privacy and measurement.
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Get ready for WWDC 2024! Discover our predictions on Apple's upcoming announcements, including SKAN 5, Privacy Manifest, Vision Pro, and AI integration
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For highly regulated industries like healthcare, ensuring the security and privacy of user data is non-negotiable. Branch’s pioneering Advanced Compliance solution enables healthcare companies to drive mobile growth while building trust and fulfilling compliance goals.
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Enterprise-grade mobile attribution is no longer a luxury; it's a necessity for large businesses navigating the complex landscape of mobile marketing. In the context of large enterprises, the complexity of marketing campaigns, the scale of data needed, and the nuances of privacy compliance make mobile attribution challenging yet indispensable.
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Forward-thinking healthcare organizations are leveraging Branch’s mobile linking and measurement solutions to unlock new opportunities for improved customer experiences and operational efficiencies while driving compliance.
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Upon completing the Journeys setup in your Branch Dashboard, you might wonder, “How can I be sure my banners look good to users and function properly once I launch them?” Good news: Branch has you covered with multiple methods to thoroughly test your banners before a full-fledged launch.
