Mobile Growth Maturity Assessment - Form

Section 1: Let's learn more about your mobile app.

1. Does your company solely operate through a mobile app, without any physical or offline presence?

Yes

2. Approximately what percentage of your customer base actively uses your mobile app?

3. Approximate number of monthly active users (MAUs) Note: This information is optional but will help us create a custom growth projection for you after the assessment!

4. Approximate number of monthly mobile web visitors Note: This information is optional but will help us create a custom growth projection for you after the assessment!

5. Approximate number of monthly desktop web visitors Note: This information is optional but will help us create a custom growth projection for you after the assessment!

6. Approximate number of monthly offline/on-premise traffic (if applicable) Note: This information is optional but will help us create a custom growth projection for you after the assessment!

7. Approximate number of annual app installs Note: This information is optional but will help us create a custom growth projection for you after the assessment!

8. What is your estimated lifetime value of an app user?

9. What is your estimated lifetime value of a non-app (web user)?

Section 2: In-app experiences and personalization

10. Do you offer personalized app onboarding that tailors content or messages based on new users' context?

Yes

11. Do you use in-app messaging and notifications to engage and retain users?

Yes

12. Do you deliver personalized and contextualized app experiences based on user data (e.g., demographic data, location data, user activity)?

Yes

13. Do you use A/B testing and experimentation to optimize app content, messages, and experiences?

Yes

Section 4: Measurement and attribution

25. Do you use any attribution or analytics tools to measure app installs?

Yes

26. Are you able to attribute app installs and in-app activities to specific marketing channels or campaigns?

Yes

27. Are you able to track user engagement metrics, such as session length or conversions?

Yes

28. Are you able to compare attribution data (e.g., app installs, conversions) for all of your channels/campaigns in one place?

Yes

Get your personalized score!

Enter your information for a detailed scoring report and your copy of The Marketer’s Guide to Mobile Growth Maturity.

Section 1: Let's learn more about your mobile app.

Section 2: In-app experiences and personalization

Section 3: Acquisition and engagement channels

Section 4: Measurement and attribution

Get your personalized score!